On Twitter, Herbalife Uses "Herbalife Truth" To Tell A Lie

One of the main concepts I teach about financial crimes is that fraudsters seek to create false images of stature and integrity in an effort to gain the trust of their potential victims. Apparently, Herbalife (NYSE: HLF) is employing the same playbook used by fraudsters in an effort to create a phony image for itself.

Last week, the company claimed to be an "American made company" on a twitter account called "Herbalife Truth" which was created to counter allegations by Bill Ackman that it is running an illegal pyramid scheme. However, the cover page of Herbalife's 10-K report states plainly that its principle executive offices are located in Grand Cayman, Cayman Islands. Many of Herbalife's manufacturing facilities and its contract manufacturers are located outside the United States. See Herbalife's tweet and my response below (click on image to enlarge):

Originally, I wasn't sure whether to even write about this issue because it's totally irrelevant to the pyramid scheme allegations leveled against the company by Bill Ackman and many other critics. Herbalife is facing a virtual gangbang of criminal and regulatory probes into its business practices involving the Department of Justice, the Federal Bureau of Investigation, the Securities and Exchange Commission, the Federal Trade Commission, the New York State Attorney General, and the Illinois Attorney General.

Then I asked my friend Zac Bissonnette, the best-selling author of "Good Advice from Bad People" and frequent Herbalife critic what to do. He responded:

If Herbalife's rebuttal is that there's nothing wrong with being headquartered in the Cayman Island and doing manufacturing outside of the United States, here's my response: Exactly. Unable to refute any of the substantive criticisms of its business model and marketing practices, Herbalife is boasting about things that have absolutely nothing to do with the issues at hand. That the company can't even construct a factually accurate red herring is just a little bonus for its critics.

Needless to say, Zac's advice inspired me to write this piece. To say Herbalife is an "American made company" is quite a stretch. "Herbalife Lies" would be a more truthful name for Herbalife Truth's twitter feed.

Written by,

Sam E. Antar

Disclosure

I am a convicted felon and a former CPA. As the criminal CFO of Crazy Eddie, I helped my cousin Eddie Antar and other members of his family mastermind one of the largest securities frauds uncovered during the 1980's. I committed my crimes in cold-blood for fun and profit, and simply because I could. If it weren't for the heroic efforts of the FBI, SEC, Postal Inspector's Office, US Attorney's Office, and class action plaintiff's lawyers who investigated, prosecuted, and sued me, I would still be the criminal CFO of Crazy Eddie today. I do not want or seek forgiveness for my vicious crimes from my victims. My past sins are unforgivable.

There is a saying, "It takes one to know one." I've provided professional work for the FBI, IRS, SEC, Justice Department, and other federal and state law enforcement agencies in training them to identify fraud and catch white-collar criminals. Often, I refer cases to them as an independent whistleblower. In addition, I teach white-collar crime classes for various government entities, professional organizations, businesses, and colleges and universities. Recently, I've helped the AICPA Fraud Task Force develop better methods for detecting fraud.

I do not own any Herbalife securities long or short.

Barry Minkow Finds Herbalife President Falsified Credentials

According to a Wall Street Journal article by Keith J. Winstein published today, Gregory Probert, the president and chief operating officer of Herbalife Ltd. (NYSE: HLF) does not have a Masters of Business Administration degree from California State University as claimed in at least nineteen SEC filings by the company. My good friend, former fraudster turned fraud fighter, Barry Minkow, co-founder of the Fraud Discovery Institute hired a private investigator to examine and verify the biographies of Herbalife executives.

According to the Wall Street Journal:

In response, Mr. Probert, 51 years old, said he nearly completed an M.B.A. at Cal State, but "the truth is that my vanity prevailed and I did not take action" to correct Herbalife's biography of him "even though I was aware it was not accurate."

"I suppose that some of us who have been blessed with a certain degree of good fortune are tempted to see the paths we took in romantic versus strictly factual ways," Mr. Probert wrote in an email. "I was wrong for succumbing to my vanity and apologize for doing so."

Barry Minkow has publicly acknowledged that he is shorting Herbalife and has provided law enforcement with online access to his trading account. The Fraud Discovery Insititute has exposed over twenty frauds totaling in excess of a billion dollars.

Herbalife told the Wall Street Journal that the company would correct its disclosures and remove any mention of Mr. Probert's falsely claimed M.B.A.

Gregory Probert's lie about obtaining a Masters of Business Administration degree from California State University violates Herbalife's Corporate Code of Ethics and Business Conduct. See the quote below:

Under various laws, the Company is required to maintain books and records accounting for the Company's transactions. It is mandatory that these books and records be accurate and that they include all pertinent information on a timely and understandable basis. In addition, reports and documents that the Company files with or submits to the Securities and Exchange Commission (SEC), as well as other public communications, must contain full, fair, accurate, timely and understandable disclosure.

Dishonest reporting, or failure to disclose material terms of a transaction on a timely basis, is strictly prohibited. An individual cannot knowingly report information that is inaccurate or organize it in a way intended to mislead or misinform those who receive it.

Employees must not make false or misleading statements in external financial reports, SEC filings or submissions, environmental monitoring reports, other documents submitted to or maintained for government agencies, or other public communications. Dishonest reporting can lead to civil or criminal liability, including significant monetary fines for the Company and possible jail sentences and/or fines for you.

Message to Gregory Probert: You should immediately resign and hire a good securities law attorney. How long did you really think you could continue with your charade knowing that the Fraud Discovery Institute was carefully examining Herbalife's SEC dislosures? If you don't resign, Herbalife Chairman and CEO Michael O. Johnson should fire you. You can read the SEC's Code of Ethics requirements under the Sarbanes-Oxley Act here. There is a saying, "It takes one to know one."

In a previous blog post, I detailed the Fraud Discovery Institute's "Top Ten Red Flags for Fraud at Herbalife."

Disclosure: In the past, I have provided funds to the Fraud Discovery Institute to cover costs of investigations. At the time of this blog post, I am not short or long Herbalife.

Written by:

Sam E. Antar (former Crazy Eddie CFO and a convicted felon)

Fraud Discovery Institute Lists "Top Ten Red Flags for Fraud at Herbalife"

In a devastating new press release together with a video on You Tube, convicted felon turned fraud fighter, Barry Minkow, co-founder of the Fraud Discovery Institute takes aim at Herbalife LTD (NYSE: HLF), a multi-level marketing company, listing "ten red flags for fraud" and scolding Wall Street analysts for their failure to carefully examine such red flags stating:

One day in the very near future Wall Street and all of its analysts will marvel that a company possessing so many red flags of fraud could be embraced so widely with the overwhelming credulity that it has.

Minkow goes on to say that:

These red flags, especially those citing saturation, are an apparent motive for the unparalleled insider dumping of the past two quarters by Herbalife (NYSE: HLF) insiders.

The Fraud Discovery Institute's latest press release citing "10 red flags" is based on an updated report by noted multilevel marketing expert, Robert L. Fitzpatrick (a full copy of Fitzpatrick's report is on the Fraud Discovery Institute web site) that is "being submitted to law enforcement, the media, and the general public in hopes of shining light on what appears to be and financial crime in progress."

In the YouTube video, Minkow takes aim at Herbalife's business model:

Some twenty years ago I was the darling of Wall Street with my Z Best carpet cleaning company. Analysts heralded how great of a stock Z Best was but much to my shame I was a liar and a thief and went to prison, deservingly so. The irony is, some twenty years later, there is another darling of Wall Street that is nothing more in our view than a financial crime in progress devastating thousands of victims each week, and each month and each year. And that company is Herbalife, a multi-level marketing company that uses the imputation credibility of being a New York Stock Exchange Company to silence any critics of their business model. A business model that’s doomed by design.

The only way to stop this company is to provide full disclosure to those supervisors and distributors before they sign on the very restrictive dotted line and try to earn money from a company that spends 82% of its compensation on less than 1% of its distributors.

We’re going to profile people in interviews on YouTube where they share their experiences of attending functions, buying books and tapes and products and trying whole heartedly to succeed as both a supervisor and or a distributor of Herbalife, but they failed. And you’re going to hear their stories on YouTube for the world to see because when you type in Herbalife to Google these videos will start coming up, so people will have a shot before they loose their money, to hear the other side of the story because the company is not going to tell you that. Sadly, the analysts don’t either on Wall Street. Almost every red flag for fraud exists in one place – Herbalife. Insiders dumping at alarming rates, while simultaneously repurchasing stock on the open market and going into debt to do so.

At the end of the You Tube video, Barry Minkow warns Herbalife:

And should this company try to sue us, it's been tried and tossed.

Watch to the entire YouTube video by Barry Minkow below:


The press release issued by Fraud Discovery is below:

Herbalife (NYSE: HLF) Red Flags for Fraud Issued

Sub title: Top 10 Red Flags for Fraud at Herbalife LTD (NYSE: HLF), from Fraud Discovery Institute

For Immediate Release

SAN DIEGO/EWORLDWIRE/Apr 11, 2008 --- The Fraud Discovery Institute has just released a list of the Top Ten Red Flags of Fraud at Herbalife, LTD (http://www.frauddiscovery.net/)based upon experts' analysis of the company. According to Barry Minkow, "One day in the very near future Wall Street and all of its analysts will marvel that a company possessing so many red flags of fraud could be embraced so widely with the overwhelming credulity that it has."

Mr. Minkow is referring to the following Top 10 red flags that are a part of a larger report being submitted to law enforcement, the media and the general public in hopes of shining light on what appears to be a financial crime in progress. "These red flags, especially those citing saturation, are an apparent motive for the unparalleled insider dumping of the past two quarters by Herbalife (NYSE: HLF) insiders," Minkow says. "Moreover, FDI will begin utilizing its ever-growing YouTube subscriber base to profile Herbalife victims through multiple interviews of failed supervisors and distributors."

The Top 10 Red Flags are:

1. Nearly 70% of Stock Holdings Dumped:
Approximately seventy percent of senior managements stock holdings were dumped in 2008. While this promotional senior management team touted record earnings, sales and growth potential, it simultaneously dumped approximately 70 percent of their entire holdings. In 2008 alone, senior management dumped and subsequently received over $40 million and in 2007 over $130 million, for a stunning $170 million total. This is one of the most aggressive insider dumpings in recent history, when one simply compares the shares-sold to the percentage of total ownership. To solve the "no more to dump" problem, CEO Michael Johnson received additional stock options this week.

2. Devastating 90% Miss on New Supervisor Growth:
Although not evident until one digs below the surface, when one removes China's new supervisors from the equation - based on the fact that it is an entirely different business model, the company had a devastating 90 percent miss on the growth rate for new supervisors in 2007. To compare, new supervisors were up 20.1 percent in 2005 and 22.6 percent in 2006. A 21 percent increase in new supervisors during 2007 would have given the company over 40,000 new supervisors. Instead, the company only added just over 4,000 new supervisors, or only 10 percent of the growth expected based upon the average rate for the last two years. This is a dramatic drop in new supervisors and is further evidence of saturation. This is especially significant when one considers that Herbalife is ten times the apparent fraud that Usana is in that they recruit at least one million new distributors a year just to draw even. Thus, missing this supervisor growth rate for a company totally contingent upon a million new people a year is serious.

3. 80% Saturation:
Approximately 80 percent of the world is already saturated by Herbalife despite the claim of unlimited growth potential. The company is dependent upon continuous expansion into new territory not just for growth but survival. Yet, already, Herbalife's expansion has reached more than 80 percent of the world's population as the entire continent of Africa, for the most part, is not in the market for weight loss products.

4. 60% Supervisor Turnover:
Approximately 60 percent of Herbalife "supervisors" turn over each year, which accounts for more than half of the company's total revenue. The company admits in its most recent 10-K that growth is only achieved through recruitment of new distributors, which is done by this pool of supervisors. There is no growth to be had in sales of products to existing distributors. The company is therefore dependent on an endless chain of recruiting in this already saturated market. There is no truth to the assertion that the company has unlimited growth potential, as markets are quickly exhausted due to the 80 percent figure cited above.

5. $365 Million Debt:
Herbalife had $365 million in debt - with over $200 million of that on a $250 million line of credit - on the balance sheet at the end of 2007. Were the proceeds of the line of credit used for research and development to improve products? How about for refunds to failed associates and supervisors? The money was used to repurchase almost $366 million of outstanding shares of Herbalife shares in 2007, with $145 million drawn on the line of credit for this purpose in the fourth quarter of 2007. At the same time, insiders dumped at a record pace.

6. Declines in Major Markets:
After more than 20 years in the United States, Herbalife has more sales in Mexico than in its native and headquartered nation - and now the Mexican market is waning. Germany, the largest country in Europe, is dropping steeply. Brazil, the largest market in South America, is in decline.

7. China isn't Viable Long-term:
Herbalife admits in its most recent 10-K: "In August 2005, China published regulations governing direct selling (effective December 1, 2005) and prohibiting pyramid promotional schemes (effective November 1, 2005). These regulations require us to use a business model different from that which we offer in other markets." The word, "China," is repeated more than 100 times in the 2007 Herbalife 10-K and yet by the company's own admission, it cannot conduct multi-level marketing in that country. "Expanding in China represents a significant growth opportunity for us as we believe that China could become one of the largest direct-selling markets in the world over the next several years." The company says that sales in Hong Kong and Taiwan were down as distributors focused more on China. "But the unanswerable question is, 'Why?' Since Taiwan and Hong Kong allow multi-level marketing and China prohibits it, why would distributors focus on the restricted country?" According to Minkow, "It is the hope of cheating in China."

8. Cannibalization of Markets:
The multi-level marketing business model has essentially no repeat customers. Over 80 percent of Herbalife's distributors quit within one year, never to return. With this devastating statistic, the company is forced to find hew territories if it is to replace those distributors and continue to increase the total number of distributors.

9. Unrest in China:
Troubles in China for another multi-level marketing company, Nu Skin Enterprises, are indicators of trouble ahead for Herbalife and similar multi-level marketing companies. Nu Skin was the target of several investigations "... that have resulted in several cases in fines being paid by us, which in the aggregate have been less than 1 percent of our revenue in China." While the figure of less than 1 percent of the China revenue - which was $205 million in 2007 - appears immaterial, it is troubling because it is an indicator of difficulties that other multi-level marketing companies will face while doing business in China.

10. Like Usana, not like Usana:
It appears that Herbalife and the analysts covering multi-level marketing companies make comparisons to competitor Usana Health Sciences in the most convenient of ways. When the SEC's informal investigation into Usana was closed, one analyst remarked that this boded well for Herbalife with its own SEC inquiry ("The companies are alike."). Yet on March 28 when Usana released negative news about lower earnings due to lower recruitment numbers, another analyst reported that Usana's problems were "company specific" ("Usana and Herbalife are not alike."). Only in the world of multi-level marketing can two opposing positions exist simultaneously.

The Fraud Discovery Institute will profile Herbalife victims on YouTube to provide a level playing field for new recruits. Educating the public about the doomed-by-design, multi-level marketing model was effective in the case of Usana. FDI will launch a series of new profiles that will help consumers searching for, "Herbalife," on the Internet. They will now hear the other side of the nightmare that is the Herbalife business opportunity for all but the top 1 percent of distributors.

I will provide my own analysis of Herbalife soon. To be continued.

Disclosure: Not long or short Herbalife or Usana at the time of this writing. I have provided funds in the past to the Fraud Discovery Institute to cover costs of its investigations.

Fraud Discovery Institute has publicly disclosed on its web site that:

In April of 2008, Mr. Minkow once again had an in-person meeting at the Los Angeles office of the Securities and Exchange Commission and informed the commission that he was now shorting Herbalife stock to finance the continued investigation of Herbalife in China and to produce You Tube videos of Herbalife victims. Mr. Minkow also provided direct, online access to the specific trading account where the transaction took place both to the FBI and the SEC including user name and password for the purposes of full disclosure.

Written by,

Sam E. Antar (former Crazy Eddie CFO and a convicted felon)